xviii, 230 p., [16] p. of plates : 24 cm

"The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today"--

Introduction: Rust never sleeps -- Life's little lessons -- My very first guitar -- Inspiration -- The American dream -- On our own -- Early successes and early failures -- Sweat equity -- Figuring it out, one guitar at a time -- Finding our place -- Gaining traction -- On the move -- Making our case -- We're all in this together -- Embracing technology -- Building our brand -- Innovation -- Artists and celebrities -- In 10 years we'll be glad we did -- The third owner

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